Trade
Wholesale terms
Everything that governs an order, in one place. If anything here does not fit how your store buys, write to us — most of it is a conversation.
- Wholesale is 50% of MSRP — a 2× markup on every style in the line.
- Keystone
- Opening order minimum at wholesale, then $250 for every reorder.
- $500
- The minimum per style, counted across every size together.
- 3 units
- In-stock styles ship within 5 business days of confirmation.
- 5 days
Accounts
Wholesale is open to brick-and-mortar and established online retailers. Apply once with your business details and resale certificate; we reply within 2 business days.
Approved accounts receive a trade code that unlocks wholesale pricing and ordering on this site. Codes are issued per store and can be reissued at any time.
Minimums
Opening orders start at $500 wholesale. Reorders start at $250.
Each style is ordered in at least 3 units, in any mix of sizes, so it reads as a considered presence on the floor rather than a single hanger.
Pricing & MAP
Wholesale pricing is keystone: 50% of the manufacturer's suggested retail price, which is printed against every style on the line sheet.
New styles are sold at MSRP for at least 60 days from delivery. After that, markdowns are at your discretion. Advertised online prices stay at MSRP unless a site-wide promotion is running.
Payment
Opening orders are paid by card or ACH when we confirm availability — nothing is charged when you submit an order on this site.
After your first order, approved accounts can move to Net 30 terms on request.
Shipping & lead times
In-stock styles ship within 5 business days of confirmation, from Laguna Beach, California. Pre-book orders ship in the delivery window agreed on confirmation.
Freight is prepaid and added to the invoice at cost. Orders over $1,500 wholesale ship free within the contiguous United States.
Damages & returns
Report damage, shortages, or a mis-pick within 7 days of delivery with photographs, and we will replace or credit the affected units.
Wholesale orders are otherwise final. Embroidery and beadwork are applied by hand, so small variation between units of the same style is expected and is not a defect.
Questions
Can I see wholesale prices before applying?
MSRP is shown on every style. Wholesale is keystone — 50% of MSRP — and itemised pricing unlocks with your trade code once your account is approved.
How long does approval take?
Usually 2 business days. We check the store, not the size of it — independent boutiques are exactly who this line is for.
Is my card charged when I submit an order?
No. Submitting sends a purchase order. We confirm availability and send an invoice before anything is charged.
Can I mix sizes within a style?
Yes. The 3-unit style minimum counts every size together, and the one-tap size run is only a starting point.
Do you supply imagery?
Approved stockists can use the product and lookbook photography on their own site and social channels. Ask for the full-resolution set after your first order is confirmed.
Prefer it on paper? The printable line sheet carries these terms on its last page.